What makes a great web site? that really is the million dollar question. Many people have tried to tie this down to mitigating factors – but at the end of the day, in my opinion – a great website is one which meets the following rules: Content is easy to find, Aesthetics/Look and Feel, Consistency in color and scheme, Usability and Accessibility, Logical site structure, Relevant evolving content, such as a blog area. Content rich sites are exactly what google loves and up to date content is best. If your site sits and sits with no new posts or new content it will fall in rankings.
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